SEO keywords play a pivotal role in enhancing your visibility online. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In internet marketing, a keyword is a particular term or expression that users input on search engine sites when they are looking for a particular service, product or information. SEO heavily relies on the use of these keywords to position websites.

The power behind SEO keywords lies in their ability to link what users are searching for to the content that you’re offering on your website. Strategically using these keywords will help lure the right audience and increase the likelihood of turnover.

Having established the concept of an SEO keyword, let's look at the ways to effectively use keywords. Enhancing the use of keywords necessitates a balance. You will want to include relevant keywords to attract search engines but not overly saturate your content with them.

One way is to place the keyword in your content’s headline. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. Consider also using keywords in the metadata and headings of your website, as these are places where search engines often look.

Moreover, it's critical to choose keywords that connect with your targeted market. This means understanding the way they talk, their search behaviors and their wants.

To sum up, a well-chosen SEO keyword can serve as a link between the user's query and your online content. It's a critical tool to succeed in the competitive world of digital marketing. However, the best results can only be achieved by using it effectively more info and responsibly.